TopicShould You Outsource Your Business Marketing?
Back to our example, not only does our foot powder work Facebook Ad IQ Academy Review better, but it smells pleasant also. Since most other products in the same category tend to smell old and stale, we're onto something. What about "Sweet Smelling" It's something unexpected that creates mystery, but it also is a challenge of sorts, that a consumer will want to see for themselves.
This step is extremely hard to do if you've got something new, and relatively unknown. Stop and think first about who uses your product. Market research might skew towards one particular demographic. Find adjectives that pertain especially to those groups, as knowing the lingo is a good step towards credibility. However, if there is a broad range of consumers that will be interested in your product, try to use words that are associated with trust, or create an inviting feeling when read.
We're going to kill two birds with one stone here. We've done our homework and it shows a large number of foot powder customers tend to be older. Let's pick something that both associates with our larger market and also lends itself to a trusting feeling. "Grandma Fran's" should work well.
Getting someone to buy your product in the short time they scan the shelves or your marketing is going to be the biggest challenge. I can't even guarantee this step will be enough, but if you're using key words in your name or in a slogan which is easier, you'll drastically improve your odds. This tip goes very much in hand with the first one, but explaining what it does might not be enough. We need to create a feeling that people similar to our consumers are using this product, or that our product is the only option to truly satisfy their need. Two of our words already accomplish this. Can you guess what they are "Soother" works as it's what our market desires, and "Grandma Fran" gives older consumers an imaginary figure to associate with.