TopicHow To Earn More Money From Facebook
Social Media has evened the playing field in advertising the game has changed Smarketo Review significantly now everyone has a chance to jump out front and promote their product receiving the same media coverage. The medium is completely personalized and a user can create or join groups and further create content based on what he/she likes. And the best deal of all opinions are free and fair.
Luxury brands have engaged the digital environment by vividly conveying story and style via websites adorned with captivating imagery and rich media. Although cocooned by the exclusivity of brand domains these companies are beginning to incorporate the social web into their communications mix - as you can not be coveted if there is no one to covet you!
With the proliferation of social media digital marketers are exploiting these platforms to capture and drive consumer interest for brands by replacing campaign specific micro-sites with social media.
The recent launch of the Gucci Guilty fragrance incorporated multiple social media platforms with YouTube forming the cornerstone of the campaign's strategy. In fact the GucciGuilty.com URL automatically redirected users to this channel!
A dark and seductive branded mini film starring Rachel Evan Wood and directed by Sin City's Frank Miller shaped the creative launch story. Gucci created a dedicated GucciParfums YouTube channel designed to match the campaign's aesthetic as well as showcase the initial pre-launch trailers and the mini-film.
Should you be using Facebook for your marketing? Well in a word yes. Facebook is becoming the most popular site on the World Wide Web today. If you are serious about developing your business and your marketing you need to be in the Facebook crowd.